VP, Head - Credit Card Co-brand Location - Mumbai Organization- A leading Indian Bank. Job Role : - Engaging with players in the market who can be probable credit card co-brand partners - From identifying the interested parties to managing the relationship and partner side digital sales /distribution /rewards program - Managing the existing relationship of co-brands - Owner of Co-brand product P&L, processes, products, marketing visibility in terms of right collaterals at digital/offline channels - Running Direct to Customer campaigns for a complete DIY fulfilment at partner site - Working closely with Risk/Analytics Team to feed sales team with Pre-approved data for various customer segments - Create various cohorts of data either basis customer segments or distribution channels, for sharp shooting offers to right channels/customers - Tracking the outcome of such activities, in terms of reach out efficiency, conversion efficiency, right product/customer fit efficiency - Give feedback/inputs to Digital capabilities team to improve customer journeys so that success rate of STP is improved - Generate feedback of the process gap/journey drops to build large PA/PQ base Job Requirements : - Relationship Management, managing alliances and a strong understanding of Digital Sales - Credit Card product and P&L understanding - Strong market insight/network amongst existing ecosystem players - A strong analytical bent of mind, ability of managing large amount of data - Understanding of customer behaviour, given that cards is a consumer business with a strong behaviour shifts or fixes Eligibility: - 10-15 years of experience in Alliances, digital campaigns credit cards or any company running co-brands with other banks - MBA from premier B-school - Preference for a relevant experience in same field in bank/partners managing co-brand partnerships

Mumbai

Vice President/ Head - Co-Brand Cards - Bank 

Vice President/ Head - Co-Brand Cards - Bank  ,Job Description for Vice President/ Head - Co-Brand Cards - Bank  in ABC Consultants in  Mumbai for (10-15) years of experience. Apply Now!

Job Description for Vice President/ Head - Co-Brand Cards - Bank  in ABC Consultants in  Mumbai for (10-15) years of experience. Apply Now!