Vice President - Growth/Marketing - Student Housing Platform

About Company

Our Client is a fastest-growing student housing platform globally, with 1M+ units listed in 6 countries and across 100+ cities. We are growing rapidly and targeting $1.2B in annual gross bookings value by 2023.

About the role

VP - Growth/Marketing will play a critical role in acquisition, engagement, retention and growth. Working on discovering avenues for growth, designing, and executing plans. This role also requires building relationships with internal and external stakeholders to drive growth and overall demand generation of the organization.

The ideal candidate will serve as the growth thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI.

Roles & responsibilities -

- Understand the product, market, and business metrics.

- Responsible for setting acquisition strategy, including planning, budgeting, reporting, and execution across multiple channels (organic and paid).

- Develop a robust performance reporting framework, analytics, and ROI tracking for our digital channels to continually optimize and improve our marketing investments.

- Manage a team of hands-on marketers to lead the experience lifecycle of our users.

- Build strategies to drive customer engagement and growth through multiple campaigns.

- Discover key problems preventing our users from converting, analyze all possible funnel stages, comprehend possible issues of dropping off, and eventually build solutions.

- Apply behavioral attributes to identify customer cohorts and understand barriers for acquisition and deep engagement.

- Build solutions in coordination with various stakeholders - product, tech, and ops to drive user growth and get the right product mix.

- Apply customer and channel insights to inform and evolve our customer segmentation strategy for omnichannel growth.

Requirements

- Proven 8+ years of work experience in Growth and Marketing.

- Have excellent people management experience in handling a team of 10+ marketers.

- Experience with managing paid marketing budgets >INR 10cr/annum, with experience o

- Have proficiency in marketing automation platforms (Clevertap, WebEngage, MoEngage, etc, or similar).

- Have experience using analytics and database tools (GA, Mixpanel, Zoho Analytics, Tableau, Advanced Excel, etc, or similar).

- Are data-oriented, and believe that everything can be measured, since "what gets measured gets improved" eventually.

- Have a good understanding of funnels, sprint, and agile ways of working.

- Have the business acumen to appreciate and understand levers for business growth and profitability.

- Are comfortable with ambiguity, believe in first principles, and have the skill to transform broad ideas into action plans.

- Have strong Project Management skills.

We Value

- Entrepreneurial spirit - Everywhere you go, you can't help but mobilize people, build things, solve problems, roll up your sleeves, go above and beyond, raise the bar. You are self-starter, an insatiable doer and driver.

- Strong execution and organization - Your team will be working with engineers and product leads at the bleeding edge of the development cycle. To be successful in this role, you should be comfortable executing with little oversight and be able to adapt to problems quickly

- Strategic mindset - you're comfortable thinking a few steps ahead of where the team is at now

- Obsession - with what you are building, and with an eye for detail

- High Ownership - taking complete responsibility for the growth via the respective channels

- Ability to Hustle - can multi-task, work in a fast-paced start-up environment, and get-things-done

What will you get

- Fast-paced growth (can skip intermediate levels)

- Total freedom and authority (everything under you, just get the job done) Great Compensation and ESOPs

- Amazing work culture