Vice President and Global Head - Marketing

- Responsible for driving the corporate marketing and communication, product marketing, customer marketing, accelerating the funnel of new business opportunities by developing comprehensive go-to-market strategies and marketing campaigns to promote, grow and expand new market , horizons and business portfolio.

- This role will involve reaching a diverse range of internal and external stakeholders, including business leaders from various functions, clients, media, industry influencers and analyst firms

Principal Accountabilities

Accountabilities Major Activities :

- Go-to-market Strategy -Contribute and collaborate with business leaders to develop marketing strategy and drive strategic marketing campaigns that utilize the full spectrum of traditional and innovative marketing channels and tactics

- Create, design and execute the go-to-market strategy for the various regions in collaboration with leadership team to achieve sustainable competitive advantage Understand the competitive industry landscape and add value in driving Software Product and Technology strategy

- Ensuring insights on the market, existing and potential clients is captured and taken into consideration while defining the go-to-market

- P&L Management -Analyze and review the performance of Company's products globally, set up appropriate processes and policies in place, and apply the best industry practices to support the team's needs and requirements

- Lead digital marketing, global campaigns, regional marketing, events teams and head the budget allocation across full funnel marketing programs worldwide.

- People Management - Ensure alignment and healthy relationships with internal and external stakeholders and represent Company globally and communicate on behalf of senior leadership

- Build and lead a high performing team, continually looking for ways to upskill talent and scale resources where appropriate across the globe

- Develop and lead campaigns and programs, such as trainings, webinars and new content that generate leads and increase conversion through the sales funnel

- Product and Customer marketing -Leading the analyst relations team to achieve better mindshare and ratings for and to oversee the participation in industry analyst and advisor benchmark reports.

- Lead and work with the product marketing team to review market analysis, product needs and positioning to assist with the prioritization of the product roadmap.

- Represent Compan's Thought Leadership in the Digital Automation space at , industry events, and to the press and analysts.

- Build strong relationships with key customers and professional organisations globlly to collect voice of customer data and share insights and learnings with leadership team

Key Interactions :

Internal External

- Presales team

- Product Team

- Delivery Team

- Marketing Team

- Finance Team

- Channels & Alliances Team

- Clients (Business Heads)

- Industry Conferences

- Channel Partners

- Analyst Firms

- Media outlets

Key Performance Indicators :

- Revenue Growth Rate (% / absolute value)

- Revenue Target Achievement (% / absolute value)

- Partner Revenue (% / absolute value)

- Gross Profit Margin (% / absolute value)

- Customer Success (satisfaction score)

- Brand Recognition (net promoter score)

- Company's positioning in the Analyst reports

- Generating the qualified leads and funnel management

- Process Effectiveness (adherence to compliance)

Key Dimensions :

- Financial Accountabilities (if any) Budgeting and Control

- Geographical Scope of the Role Global

Knowledge, Skills and Experience :

- Educational Qualifications Bachelors Degree in Engineering/Technology ; MBA from a Tier 1 school(Preferred)

- Relevant Experience 20 years' experience with 10+ years experience experience in a management/leadership role, including creative/brand/social/content preferably in a B to B - IT Products Company

- Skills Required (Technical and / or Behavioral) - Demonstrated ability to develop strong consultative relationships with external partners and internal cross-functional teams at all levels

- Experience working in a hyper-growth company

- Strong ability to interact and influence effectively with C-level executives and team members

- Proven track record of recruiting top marketing talent

- Strong negotiation and strategic planning experience

- Ability to manage and engage key stakeholders (customers, global leaders, influencers, CXOs)

- Must have expertise in delivering large, complex transformative initiatives.

- Ability to lead through influence and build meaningful relationships at all levels and functions of the organization.

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