Vice President/Director - Marketing Communication & Strategy - FMCG Startup

Strategy:

- Collaborate with the business team (sales, product management and market development) to create and implement effective go to market strategies for new and existing products, systems, programs and services.

- Direct market / customer research, forecasting, and competitive analysis to identify market opportunities and translate results into actionable insights for the business team.

- Collaborate with product management, R&D, and global marketing organizations to evaluate feasibility of transferring products, services and technologies to a business unit.

Communications:

- Direct the development and execution of an integrated digital marketing strategy that drives customer engagement and lead nurturing, while gathering and reporting meaningful data analytics for future decision making.

- Spearhead the strategic and tactical execution of marketing campaigns and activities, including advertising, public relations, events, promotions and sales tools.

- Implement performance metrics and tracking tools to measure results.

- Collaborate with product management, creative and content teams, and distribution partners to create integrated marketing programs that drive interest, influence andachieve sales and growth targets.

Management:

- Lead the activities of the Marketing Communications Department, including managing department personnel, short-term and long-term scheduling, resource needs, and developing and managing the annual marketing budget.

- Oversee integration, implementation, and measurement of the corporate brand strategy across all aspects of the business.

- Perform other duties as assigned

Knowledge/Skills/Abilities:

- Bachelor's degree in Marketing, Advertising, Communications or related field. MBA a plus

- Successful track record in senior marketing roles. Construction and/or EIFS industry experience a plus

- Minimum of 10+ years successful marketing communication experience or previous experience shows the use of skills necessary to execute this position successfully

- Experience with digital and print marketing, content marketing, and social media marketing

- Knowledge of the financial components of product and marketing management, including product profit contributions (cost, pricing, mix), P&L statements, budgets and other financial metrics

- Strong leadership skills and ability to thrive in results-oriented environment

- An affinity for current digital technologies is essential

- Strong knowledge and proficiency in data software: Microsoft Office Suite (required), CRM (preferably Salesforce.com)

- Ability to define problems, gather data, establish facts, and draw valid conclusions

- Excellent oral and written communication skills and strategic listening skills are necessary to effectively exercise tact, discretion, judgment and diplomacy when interacting and/or negotiating with all levels of internal and external customers