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27/06 HR
Partner at ConsultBae

Views:378 Applications:66 Rec. Actions:Recruiter Actions:49

Vice President - Digital Marketing - SaaS - IIM/ISB/MDI/FMS (6-12 yrs)

Gurgaon/Gurugram Job Code: 1116559

VP Digital Marketing - SAAS - Creator Community


Location : Udyog Vihar, Gurgaon

Experience : 6-12 Years

Working Days : 5

Mode of Working : Hybrid

About the role :

The Head of Marketing will own and drive the end-to-end marketing stack for the entire organization. You will report directly to the founders and will work independently/with the senior team dependent on goals and aligned objectives. Marketing Strategies, Ideas and Execution - Ideate, iterate, and execute marketing strategies that help in growing company's client base and achieve our marketing goals.

Roles & Responsibilities :

- Responsible for leading all of company's marketing & comms initiatives


- Drive market leadership by distributing our product to 1M+ creators & building a strong brand.

- 5+ yrs leading marketing at top early-stage startups; experience in SMM, brand building, performance, SEO and other innovative channels to drive high quality MQLs.

- Build and lead a results-driven growth marketing function. Partner with Sales and Marketing leadership to define the team's objectives and goals within the larger marketing organization and business.

- Define the appropriate mix of campaign elements (including account-based marketing, search, social, direct mail, email, webinars, events, content syndication, direct response online, etc.).

- Create and test campaign messages, landing pages, and lead nurturing to optimize conversions and lead quality.

- Implement metrics and reporting for various marketing programs, campaigns and pipeline results.

- Consistently use data to iterate and improve marketing programs and results. Own the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up.

- Manage and develop the standards and best practices for campaigns, marketing operations, and reporting.

- Developing PR campaigns and developing a relationship with various industry stakeholders, to ensure Brand / product advocacy on relevant forums. Setting up marketing technologies to monitor the campaign effectiveness.

Requirements :

- Someone who has scaled the marketing function through the growth stage of any B2B SaaS preferably one of the well-known SaaS companies or any edtech company in India.

- Individual contributor experience of around 3 years with responsibility for organic growth and/or demand generation.

- Experience of managing teams focused on different functions of Marketing.

- Wide breadth and depth of experience in organic, performance and product marketing.

- Expert level knowledge & hands-on experience in use of marketing automation & data systems.

- An analytical approach to solve complex problems with a sharp eye on ROI and creative flair.

- Willing and eager to roll up your sleeves to step in for your team, if needed.

- Excellent communication and presentation skills (written and verbal).

- Familiarity with working in a cross-functional environment and distributed team setups.

- Ideal candidate would have built a marketing team from scratch for a SaaS start-up from seed to Series A/B or would be from a Tier 1 MBA college.

What We Offer :

- Opportunity to work with highly talented, motivated and committed people

- Great learning opportunity in a fast paced ecosystem

- Opportunity to work on products that will shape industry's next generation offerings

- Opportunity to own products and observe the impact of your work.

- Flexible yet result oriented work culture

- Ample growth opportunities

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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