Vice President - Digital Marketing - IT

Develop global campaigns / marketing initiatives, to meet the specific regional goals and market opportunity, ensuring alignment with senior stakeholders;

Industrialize and develop global campaign topics and global launch plans based on the needs of targeted buyers across relevant banking and finance segments;

Support an appropriate mix of integrated campaign tactics, including major events, event series, round tables, email, webinars, telemarketing, social media, etc, to support the Regions;

Report on KPIs, track results, manages the lead qualification and handover process to Inside Sales.

Authoring white papers

Working with customers on joint press releases

Strong track record of B2B field marketing and demand generation (especially lead generation and nurturing, marketing campaign execution and measurement);

Experience of market research analytics, strategic planning, campaign development, budget management, events, email and nurturing, digital and social media;

Hands-on experience and proficiency with marketing automation platforms (Marketo, Eloqua or the like), and Salesforce is required;

Good track record of marketing or sales operations in B2B field marketing or in demand generation;