Vice President - Digital Marketing - Education

We are looking for a "VP Digital Marketing" for a leading IT Enabled Client in Education Sector.

Location : Mumbai.

JOB DESCRIPTION :

- Create strategy and plan for online presence throughout all target audiences.

- Define a clear online marketing strategy and implementation plan to attain business objectives for each target audiences, market & channel.

- Define the roadmap for associating with the right affiliates & partnerships to increase outreach & conversion.

- Design & implement digital media initiatives to enhance revenue performance by targeting lead generation and conversion through higher School signups.

- Plan and manage all social media platforms.

- Manage & oversee all digital marketing channels.

- Ensure quality traffic to the platform & reduce the CAC.

- Design & implement digital campaigns for different target audiences.

- Develop and monitor campaign budgets.

- Prepare accurate reports on our marketing campaign's overall performance.

- Identify the latest trends and technologies affecting our industry.

- Evaluate important metrics that affect traffic and conversion.

- Oversee and manage all contests, giveaways and other digital projects.

- Generate insights through quantitative & qualitative research on customers.

- Track competitors and provide suggestions for improvement.