- Candidates from Consumer Internet Firms
- Candidates with experience in Startups (eComm/Consumer Internet)
- Should have solid exposure scaling B2C traffic
- Build brand in the Digital Space. Define strategic roadmaps and deploy digital solutions across paid, owned and earned channels.
- The role is to increase the market share through the design and implementation of an aggressive marketing plan based on thorough analysis and evaluation of the market
- The position will manage all aspects of current and future digital marketing and media, including the web site, search engine optimization, digital advertising, social marketing and email marketing.
- Performance Marketing Media Buying and Customer Acquisition on all digital channels Facebook, SEM, Display Advertising, Affiliates, Remarketing and Email.
- Explore new acquisition funnels across platforms, devices and content to reduce cost per lead and overall cost per acquisition
- Own the data analysis, reporting and dash boarding for your vertical and continuously optimize the marketing spends.
- Define requirements, tasks, and resources associated to SEO strategy (both offsite & onsite with keywords strategy)
- Research strategic planning for paid and natural search campaigns and execute the same to deliver the defined goals on consistent basis to achieve ROI results.
- Keep pace with SEO, search engine, social media and internet marketing industry trends and development
- Have a thorough knowledge of search ranking factors and critical updates.
- SEM Strategy, Planning and Execution
- Plan & execute digital strategies across various channels like SEO, SEM, Display, Social, Affiliates, Content partnerships with a clear focus on maximizing online visibility with increased traffic and conversions.
- Responsible for keyword selection and keywords ranking, Monthly traffic analysis, Google analytics and reports.
- Campaign Optimization, Creative Briefing.
- High engagement modules with Facebook, Twitter, Instagram & other social media platforms.
Desired Candidate Profile :
- Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc).
- Knowledge of Website Administration.
- High-level proficiency in MS Excel, PowerPoint, and Word.
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Hands on experience in planning & Implementing Digital Marketing campaigns.
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Thorough knowledge on content marketing
- Hands on knowledge working with Double Click along with adwords / search network / display network and other search engines
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