Vice President - Digital Marketing - BFS

- Manage Social Media Engagement and Promotions across Facebook, Twitter, LinkedIn and Instagram

- Online reputation management by enabling tools and skills to address customer queries/complaints/requests

- Work with Digital Marketing agencies, Marketing Operations team to create and publish Digital Campaigns through SMS, Email, Push Notification.

- Enable Marketing Automation capabilities for Digital Campaigns on owned media

- Build and enhance SEO capabilities in increase Organic site visits / leads etc

- Build and Enhance Web/Mobile Analytical capabilities

- Work with Agencies to create Media plan for paid marketing. Monitor and Optimize paid campaigns for new Product launches, festive offers and other large scale promotions

- Brand sentiment analysis through ORM and necessary actions to improve positive sentiments