Lead Sourcing at Kelly
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Vice President - Digital Analytics - Bank (10-15 yrs)
We are hiring a VP Digital Analytics for a leading bank
Role Description
This opening is for a Vice President role in the team
This is a "Manager of managers" role, and will have people managers as direct reports
The role will report to the Sr. Vice President (SVP) leading the Digital Servicing Analytics team
Focus Areas
The role involves providing analytical insights & business recommendations to the US Personal Banking - Digital function within the organization Personal Banking business
Some of the key business problems the team focuses on include
- Identify and reduce points of friction in the digital ecosystem (website/app)
- Assess digital engagement and digital potential to enable targeted actions on customers to improve digital feature adoption
- Provide an optimized and personalized navigation experience on our digital platform, leveraging customer profile and online interaction behavior
- Enable relevant non marketing recommendations to customers on our digital platform
Expertise Required:
Soft Skills
- Ability to understand complex business problems, break them down into simpler solvable parts and develop analytical approaches to tackle them
- Ability to drive clear and comprehensive communication flow between business stakeholders and the team and vice versa, translating analytical findings into key insights and actionable recommendations
- Building and managing high performance teams
- Ability to coach and mentor team members on an ongoing basis
- Ability to drive ideation on analytical projects to tackle strategic business priorities
- Comfort on working with ambiguity and open-ended questions
- Strong process/project management skills
- Contribute to organizational initiatives in wide ranging areas including competency development, training, organizational building activities etc.
Analytical Skills
- Proficient in converting business problems into analytical frameworks
- Strong logical reasoning ability
- Experience in usage of different analytical techniques, like segmentation, predictive modeling, time series forecasting, hypothesis testing, optimization etc.
- Established competency in working with data from multiple sources
Domain Skills (Preferred)
- Experience in digital analytics across improving digital engagement and adoption, and identifying ways to create a seamless experience for customers through digital channels
- Knowledge of credit card and/or retail banking business
- Knowledge of digital analytics tools (e.g. Site Catalyst)
- Understanding of customer life cycle in financial services industry
Education and Experience:
- MBA / Master degree in Economics / Statistics / Mathematics / Information Technology / Computer Applications / Engineering from a premier institute, or B.Tech / B.E in Information Technology / Information Systems / Computer Applications
- (Preferred) Post Graduate in - Computer Science, Mathematics, Operations Research, Statistics, Econometrics, Management Science and related fields
- 10 to 14 years of hands on experience in business analytics
- (Preferred) Business analytics experience in banking or financial services industry
Digital strategy analytics role - Have general analytics exp, good with strategy, business transformation, sas/ python, team mngt - code reviews. Work timings: 12:30 - 9:30 PM, 5% Modelling, 90% strategy, Banking domain is preferred, Diversity is mandatory
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