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Product Manager at Confidential
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Vice President - Content Marketing - Education (10-19 yrs)
Job Functions and Responsibilities:
- Establish the company's content strategy and lead all aspects of content development.
- Orchestrating digital content strategies across all online platforms.
- Driving traffic and engagement that translates to sales and brand promotion - identifying distribution channels and getting the content distributed
- Managing a content marketing budget.
- Measuring the results of marketing activity to plan future marketing campaigns
- Managing a team of writers, illustrators, in-house & out-sourced folks
- Implementing SEO best practices
- Knowing which platform different kinds of content are best suited to
- Designing and implementing creative marketing strategies to disseminate content
- Manage and develop a blogging strategy
- Grow our subscriber base
Must-have Skills:
- Strong experience in managing a team and delivering under tight deadlines
- Ability to conceptualize the type of content suitable for the intended objective
- High quality delivery without much iterations
- Very strong written and verbal communication skills
- Technical knowhow of blog writing, scripting, social media, website content etc.
- Ability to orchestrate most appropriate content type and flow for various users
- Strong knowhow of online community building
- Knowhow of B2C audience (parents and students)
- Good understanding of data and content metrics
- Considerable knowledge of current technology, trends, and developments in the field
Preference for Candidates:
- With entrepreneurial stints
- Who have lived, worked or studied abroad
- Who have worked in the Ed-Tech Space
Minimum Qualifications:
- 6+ years of experience working on areas related to driving engagement through content of various formats and various digital channels
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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