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18/07 Gitanjali Dhotre
Practice Head - Finance / FMCG / Retail / Marketing at Hector & Streak Consulting Private Limited

Views:710 Applications:258 Rec. Actions:Recruiter Actions:2

Vice President/Chief Marketing Officer - Marketing - B2B SaaS Firm (10-15 yrs)

Mumbai/Navi Mumbai Job Code: 834721

- Identify and drive marketing strategies like Content/Growth Marketing, Inbound marketing, Account Based Marketing, Product Marketing, Branding, Social Media Marketing, Public Relations, Analyst relations & other activities.

- Improve existing strategy and lead the in-house teams across key channels like SEO, PPC, Account Based Marketing (ABM), Affiliates and Performance Partnerships, Digital Media (Paid Social, Display, Programmatic, & Video), Conversion Marketing (primarily email & SMS), Mobile Apps (ASO, Networks, & App Growth strategies), Facebook & Google channels, campaign strategy and execution

- Responsible for setting the overall organization wide Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and execution across multiple channels (owned & paid).

- Apply customer and channel insights to inform and evolve our customer segmentation strategy for omni-channel growth

- Setting up attribution models, multi-channel tracking and quality of leads

- Create, maintain and optimise PPC campaigns, ad-copies, landing pages, A/B testing, budgeting

- Implement effective and optimised display remarketing and dynamic campaigns

- Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.

- Lead, manage and develop direct reports and create an inspiring environment that results in improved productivity, team collaboration, creativity, and results.

- Partner with CEO and HR leaders to support company's culture initiatives.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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