Key Responsibilities :

Category Head will be in charge of 2-3 Global Power Brands leading a team of Brand and Assistant Brand Managers.

At the core, the role of this team is to identify consumer needs/pain points across food missions, design products/brands to cater to those needs and work with cross-functional teams to launch the products/brands and deliver on key customer/business metrics.

This is also an unique combination of a - design and deliver- function with Revenue, Product Rating, Category Margin and Innovation Success Rate being the key success metrics.

While the above is a summarized view of the role, details responsibilities are as follows :

Category Strategy :

- Create a consumer backed 3-5 year category strategy spanning portfolio choices, pricing philosophy, innovation funnel and menu choices

Category Performance Management :

- Track key business metrics (revenue, margins, product ratings, NPS, customer funnel etc.) and develop initiatives/levers to bridge the gap to target

- Work with cross-functional teams to ensure execution of aligned initiatives

Category Innovation Management :

- Identify the key consumer needs/ pain points across food categories and missions Convert the gaps/needs into consumer JTBDs and business idea/opportunities, encompassing new product/ service innovations and new brand launches

- Lead end to end design of the innovation/business opportunity - market research for specific offering, pricing, cost structure and marketing/distribution approach

- Work with cross-functional teams (Culinary Innovation Centre, Supply Chain, Training, Operations, Online & offline distribution teams) to incubate the innovation and test the product market fit via pilot across few markets

Category Building and campaign management :

- Lead the brand building activities (such as Mass media, digital salience campaigns etc.) to strengthen the brands on key metrics such as SPONT, TOMS, purchase intent etc.

- Conceptualize, design and execute key marketing campaigns (working with digital, social, creative and distribution teams) to deliver monthly brand P&L targets (Net Sale, Contribution Margin and Brand Margin)

We are looking out for someone who can come onboard to play this very critical and collaborative role.

Following is what we are looking for :

- Customer Empathy- and - Helpfulness- are at the core of this function - so if you are not someone who is obsessed with making the lives of your customers better every day each day, then this is not for you.

- You should have at least 10-12 years of deep domain experience in planning and executing Category Management best practices in middle to mature level firms.

- Core brand management experience, especially of managing cross-functional innovation projects, leading to at-scale launches and communication development across campaign types (Mass media, digital, social etc.) will be an advantage.

- First principle thinking, self-starter and hustling attitudes have proven to be the magic potions for anyone to do well at our company.

- The ability to influence the entire organization constructively in order to make things happen will be an added advantage.

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