Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
31/07 Ashwini
Team Lead at NovoTree Minds

Views:1035 Applications:174 Rec. Actions:Recruiter Actions:82

Vice President - Campaign Analytics - KPO (10-15 yrs)

Mumbai/Bangalore Job Code: 1295030

Role :


- We are hiring a seasoned marketing / campaign analytics leader, responsible for scaling personalization to next level - implement personalization for 100% retail campaigns.

- Constant improvisation by flagging what is not working well, create and implement plan to change creatives / motivations of the nudges for better conversion.

You will :

- Drive the personalization agenda and deploy nudges across all retail products, credit cards, deposits, retail assets, digital banking etc

- Co-own the business targets in terms of conversion via personalized campaigns

- Publish regular reports and insights for tracking the nudge efficiency

- Leverage data and insights to optimize the nudge efficacy - plan changes / improvisation as part of monthly release

- Active participation in PoDs - liaise with business, analytics, data engineering, marketing & campaign management teams to meet timelines

- The role also includes team management - manage a team of 4-6 team members, guide and oversee the delivery of the nudges.

As a senior member of the team, you will also lead initiatives - ideate and implement new capabilities to scale the personalization engine and make sure it results in better conversion.

You should have :

- 10-14 years of related experience

- MBA or Master's degree in Economics, Statistics, Engineer - Comp Science etc.

- Code review and challenge with test cases experience - Python, PySpark or SparkSQL

- Related years work experience in the BFSI domain, Telcos, e-commerce

- Strong analytical acumen and willingness to learn

- Experience in campaign design / Martech tools (UNICA, Adobe target) etc preferred

- Excellent written / verbal communication, analytical, and presentation skills

- Strong relationship building and influence skills

- Come, be a part of our exciting journey!

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
Something suspicious? Report this job posting.