Manager Operations at Hector & Streak Consulting Pvt Ltd
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Vice President - Branding - FMCG/FMCD (12-20 yrs)
1. Leading and driving strategic brand activities in the market, developing appropriate ATL strategy for Branding & Promotional Solutions by exploring conventional and non- conventional media channels.
2. Coordinating with creative agencies for timely completion of all jobs. Leads the agency/partner in the development, execution, and on-going evaluation of all relevant aspects of the marketing strategy (For Example: creative, media, promotion, research etc.)
3. Bring out of the box and innovative ideas and creative content to enhance the brand value
4. Design & Implement ATL media campaigns as per business needs
5. Develop clear understanding of branding objectives and thereby make branding a strategic business partner.
6. Creating brand salience and building imagery of brand to support the marketing activities.
7. Manage ATL, BTL, on-site creative and campaign management, to drive brand awareness and preference
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