jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
11/12 Asha Tiwari
Manager Operations at Hector & Streak Consulting Pvt Ltd

Views:986 Applications:366 Rec. Actions:Recruiter Actions:9

Vice President - Branding - FMCG/FMCD (12-20 yrs)

Kolkata Job Code: 872371

1. Leading and driving strategic brand activities in the market, developing appropriate ATL strategy for Branding & Promotional Solutions by exploring conventional and non- conventional media channels.

2. Coordinating with creative agencies for timely completion of all jobs. Leads the agency/partner in the development, execution, and on-going evaluation of all relevant aspects of the marketing strategy (For Example: creative, media, promotion, research etc.)

3. Bring out of the box and innovative ideas and creative content to enhance the brand value

4. Design & Implement ATL media campaigns as per business needs

5. Develop clear understanding of branding objectives and thereby make branding a strategic business partner.

6. Creating brand salience and building imagery of brand to support the marketing activities.

7. Manage ATL, BTL, on-site creative and campaign management, to drive brand awareness and preference

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.