Responsibilities : - Vice President Brand will be responsible for Brand building &amp; Brand development of the organization and executing Brand Planning exercises towards the growth of the portfolio. KRAs : - Define the brand positioning, and design and deploy strategies to strengthen the company's brand and build &amp; develop brand equity. - Work with external and internal teams to create brand strategy, Build the value proposition, offerings, and help create winning propositions and messaging for GTM - Lead the team to drive brand communication, ATL marketing, ATL media planning, Events, Direct Marketing, PR and Social media channels - Lead the marketing mix design and maximize the ROI through market mix modelling and marketing data analytics - Develop a deep understanding of Company's target consumer/customer and become his/her advocate across company initiatives. - Work With PR Agencies - Develop strong partnerships with agencies (Creative, Media, PR) to drive high quality outcomes at most optimal costs - Partner with product owners and category teams to effectively market company's product. - Build the differentiation strategy basis the consumer insights Requirements : - MBA from premier B-school in marketing or strategy with 10+ yrs of work experience - Experience across the FMCG and Digital space in leading the brand positioning and strategy - Demonstrated experience in building a brand and working on complex projects independently - Experience of new brand initiatives from launch to scale up, at PAN India level - Experience of leading a team of people

Mumbai

Vice President - Branding - FMCG & Digital Sector - IIM/ISB/MDI/FMS 

Vice President - Branding - FMCG & Digital Sector - IIM/ISB/MDI/FMS  ,Job Description for Vice President - Branding - FMCG & Digital Sector - IIM/ISB/MDI/FMS  in Indusion Consulting in  Mumbai for (10-16) years of experience. Apply Now!

Job Description for Vice President - Branding - FMCG & Digital Sector - IIM/ISB/MDI/FMS  in Indusion Consulting in  Mumbai for (10-16) years of experience. Apply Now!