Vice President - Brand Strategy - FMCG

- This is a newly created role, wherein the incumbent will work closely with the Founders to launch new brands.

- The role will encompass taking a concept from ideation stage to strategically designing the products and brands that deliver results.

- He/She will design & implement an innovation process and build a steady pipeline of new products for company's business growth across categories of interest.

- He/She will analyze the category performance, consumer trends, and competitive product offerings in terms of packaging features, benefits and price points to define innovation possibilities

- KRAs will include share inputs at the time of ideation & drive NPD/ Innovation, generating consumer insights, branding, packaging & product design, distribution strategy, marketing strategy, and PR.

- This team will be the incubation hub for new brands within the company.

- He/She will be responsible for end to end strategy, P&L, NPD and pricing and margins across all new products. Help identify, build, grow the brand and then handover to the team.

- 7-12 years of experience

- MBA from Top B school, or a founder team member of a D2C brand

- Candidates with understanding of consumer trends, products marketing function, brand strategy, innovation and overall marketing operations (preferably in the personal care/wellness/healthcare space)

- Take overall responsibility, for the full product development cycle; from product conception, through production, through to in-market launch and post launch evaluations and action planning