Vice President - Brand - FMCD/Telecom

JD :

- Lead the verticals of customer brand and customer touch points

- Launch effective campaign - Both tactical as well as acquisition and Improve the brand-track

- Lead and drive social media presence using website as a touch-point

- To strengthen the equity of brand, by creating significant affinity among the prospects, existing customers and channels.

- To contribute to the development, implementation, monitoring and review of a business strategy that maximizes the brand top and bottom line

- To own and inculcate a wholesome business view, for creating and implementing comprehensive brand and marketing initiatives

- Development and implementation of impact-full brand strategy

- Conceives, implements and encourages brand innovations for ensuring the brand vitality

- Developing marketing strategy for new and existing products.

- Overseeing the budget and time bound implementation of marketing strategy and support campaigns, events, digital marketing and PR as a custodian of brand.

- Deep understanding of FMCD space

- Deep understanding of sales

- Lead and drive social media presence via digital marketing initiatives

- Actively get involved with product strategy and lead the product roll out

- Lead product roll out and go to market strategy

- Launch effective campaigns - improve TOMA and brand-track scores

- Defining the scope of work for the agency and working with them to achieve the same in the timelines that have been discussed

- Gathering market intelligence of the stakeholders and competitors alike on a routine basis