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04/09 Arjun Adlakha
Business Head at Xpert Conexions

Views:14405 Applications:1379 Rec. Actions:Recruiter Actions:42

Vice President - Brand Communication - BFSI (10-20 yrs)

Delhi/NCR Job Code: 611129

- Need someone from BFSI sector only

- Contribute to the development, and drive the reinforcement and implementation of long term brand strategies

- Develop/manage brand standards and usage guidelines and ensuring consistent integration of campaigns with brand

- Support brand growth by conducting timely analysis of industry trends, consumer insights, market competitiveness with the objective of enhancing brand health and visibility

- Work with stakeholders from multiple functions to create effective customer communication campaigns in both ATL and BTL

- Plan and implement retail visibility through retail Kiosks and other activation programs, Sponsorships

- Manage selection, staffing, payment terms & agreements and SOPs for media and advertising agencies

- Lead the media agency towards efficient and effective media planning aligned to the overall marketing plan

- Develop comprehensive customer research framework in sync with the business objectives, covering the following: Brand health measurement, Customer satisfaction tracking, New product development, Communication effectiveness

- Work across all functions to ensure effective implementation of research findings

- Create marketing department budgets and projections in line with operational goals and overall company growth strategy.

- Develop and track metrics and success criteria for all marketing programs and activities.

- Oversee team development and drive motivation levels of the team

- Manage invoicing and payment process for marketing

- Impact of advertising on Brand recall

- Impact of advertising on Brand Imagery Parameters

- Overall quality of creatives & brand consistency across channels

- Performance of Media and Advertising Agency

- Performance against media objectives

- Quality of Research Reports

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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