Vice President - Brand Communication - BFSI

- Need someone from BFSI sector only

- Contribute to the development, and drive the reinforcement and implementation of long term brand strategies

- Develop/manage brand standards and usage guidelines and ensuring consistent integration of campaigns with brand

- Support brand growth by conducting timely analysis of industry trends, consumer insights, market competitiveness with the objective of enhancing brand health and visibility

- Work with stakeholders from multiple functions to create effective customer communication campaigns in both ATL and BTL

- Plan and implement retail visibility through retail Kiosks and other activation programs, Sponsorships

- Manage selection, staffing, payment terms & agreements and SOPs for media and advertising agencies

- Lead the media agency towards efficient and effective media planning aligned to the overall marketing plan

- Develop comprehensive customer research framework in sync with the business objectives, covering the following: Brand health measurement, Customer satisfaction tracking, New product development, Communication effectiveness

- Work across all functions to ensure effective implementation of research findings

- Create marketing department budgets and projections in line with operational goals and overall company growth strategy.

- Develop and track metrics and success criteria for all marketing programs and activities.

- Oversee team development and drive motivation levels of the team

- Manage invoicing and payment process for marketing

- Impact of advertising on Brand recall

- Impact of advertising on Brand Imagery Parameters

- Overall quality of creatives & brand consistency across channels

- Performance of Media and Advertising Agency

- Performance against media objectives

- Quality of Research Reports