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Talent Acquisition Specialist at Sutra Services Pvt. Ltd
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Vice President - Affiliate Marketing - Child Care Product (4-8 yrs)
Must-haves:
- 4 -5 years of experience driving online sales and growth via digital (25%) and affiliate marketing (75%)
- Relevant experience in an e-commerce/ mom or baby care start-up (preferably in healthcare, personal care and allied categories)
- Experience with a combination of performance marketing (25%) and affiliate marketing/ strategic alliances (75%)
- Should have handled large budgets on paid search with a proven track record
Preferred: MBA from a Tier 1 institute (not mandatory)
Key Responsibilities :
- Developing the brand (what does the brand stand for), content for social media, product strategy (how to position the products to consumers) and work with young parents
- Developing and identifying strategies for inbound and outbound campaigns including tactics such as SEM/SEO, Email, social, affiliate, alliances and drive traffic and conversions
- Day to day management and monitoring of performance/ tie-ups with hospitals or pediatricians, online channels like Amazon/ Firstcry, etc, child daycare centers, etc
- Understand conversions once tie-ups have been setup > how the customer behaves once the product is listed in hospitals who buy, how much and how they repeat purchases etc
- Visibility and promotion planning on partner platforms and working closely with the product team to ensure a consistent product experience on the web (and offline)
Interested candidates, please call me on 9222214186
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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