VIBGYOR High - Vice President - Marketing

Primary Purpose :

The primary purpose of this role is to strengthen the Marketing efforts of the organization by creating and executing the marketing communication plan at corporate/zonal level, in line with the overall organizational plans.

Key deliverables :

- Brand & Marketing Communication of New Admissions for AY 21-22. Campaign conceptualization /Planning & execution for the same. Designing New Collateral for VIBGYOR brands & its positioning. Cross functional support for developing creative & communication

- Planning and execution of Events & promotions : Out of Home Advertising, Print media planning. Digital asset management and ensure that the quality of the product like Photographs & videos. Maximize brand building opportunities for the business at relevant local/national venues. Represent VIBGYOR at various shows, conferences, seminars, events, etc. for maximum brand exposure.

- Identify opportunities for Brand visibility : internally and externally. Create communications campaigns to inform internal & external stakeholders through newsletters, internal portal etc.

- Editorial content creation (Press Release, company collaterals, articles, newsletter, write - ups, brochures, posters, etc. Develop & communicate written briefs for use by agencies, media and industry analysts in order to promote awareness.

- Expand and develop marketing platforms. Manage the productivity of the marketing plans and projects. Conduct economic and commercial surveys to identify potential markets & Industry best practices for VIBGYOR services. Monitor the performance of the staff and ensure that necessary direction and training are provided.

- Marketing & brand building activities to be planned and carried out successfully. Needs to develop and ensures distribution of marketing collaterals within stipulated timeframe.

- To generate leads via social media

Educational Qualification : Full time MBA from Tier I/Tier II institutes

Job Location : Mumbai (Malad W)

Preferred Industry : FMCG, Consumer Durables, Retail, E-Commerce

Interested candidates are requested to please mention the following while sharing their resume.

Total years of experience :
Current CTC :
Expected CTC :
Notice period ( immediate joiners preferred) :