Viacom18 - Senior Manager - Digital Licensing & Partnerships

Senior Manager - Digital Licensing & Partnerships, Digital Licensing

Job Purpose:

To enhance the reach and visibility of the VOOT brand through strategic alliances and partnerships with relevant third-party services, products, venues etc.

Key Accountability:

Strategy & Evaluation of Partnerships & Alliances :

- Map ecosystem players to identify key partners for driving growth across revenue/ product lines to increase product reach

- Ensure VOOT is seen as a leader/innovator in the space of alliances that gets massive visibility for the brand

- Own key revenue metrics to be delivered through partnerships and distribution

- Build and own success of an audience network program driven through partnerships; conceptualise, onboard partners, work with product to drive integration, work with marketing to drive adoption

Execution of Partnerships & Alliances:

- Strike partnerships and strategic alliances across Telcos, ISP’s, consumer tech, mobile OEM, e-commerce, Travel, Reward scheme platforms and browsers, etc.

- Identify opportunities to partner with other consumer businesses to boost value proposition of our paid product

- Independently drive the charter of partner selection, drive commercial discussions / negotiations, navigate internal and external stakeholders to get partners onboarded

- Support deal negotiation and structuring to close contracts end to end basis the partner type and from the AVOD platform perspective Monitor the deal executed on periodic basis and explore opportunities to upsell partnerships

- Monitor partnership performance and ensure pro-active steps are taken towards enabling higher audiences Speak to OEM’s on ongoing basis to understand plans to launch new products and work towards enabling VOOT to be part of those plans from partnership and marketing perspective

- Provide input to planning teams on the expected impact of current and upcoming partnerships

- Identify syndication opportunities for shows and work towards converting them

- Monitor the existing relationship and improve monetisation

Stakeholder Management : Crafting YOY joint business plans with strategic partner / alliances to ensure & maximise subscription revenue for VOOT, Coordinate across Tech, Marketing, Ad Sales and Product teams to prioritise key partnership requirements

Team management : Review performance on regular basis, Ensure optimum levels of engagement through appropriate recognition channels, Provide inputs on hiring and succession planning, Identify training needs by using TNA method

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