Viacom18 - Director - Product & Digital Ventures (10-15 yrs)
Who we are :
- Viacom 18 Media Pvt. Ltd. is a 49/51 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B, world's leading entertainment content company, comprising brands like BET, MTV Networks and Paramount Pictures) (www.viacom.com) and the Network18 (www.network18online.com) Group.
- Lead VOOTs SVOD Product Vertical by strategizing, building a product roadmap, and identifying/defining and executing features for the SVOD product for aggressive subscriber business growth
Product Performance :
- Deliver best in class product functionality by minimizing user friction, building effective consumer journeys and ensuring successful commerce funnels
- Use extensive data to make product decisions & create a compelling SVOD product proposition and associated user experience
- Manage cross functional projects with timely integration and alignment of ideas and internal / external partner and minimize project delivery inefficiencies
- Ensure timely and quality delivery of outsourced functionalities and services inline with business team requirements
Product Monetization :
- Build strong conversion funnels/journeys via product interventions and collaboration with Data Science and Publishing teams
- Clear, concise and thorough articulation of the product requirements to enable an engaging and efficient customer transaction experience
- Work with Business and Subscriber System & Payments teams to build effective front end pricing, discounting and subscriber lifecycle management
- Work with Business and CRMs team to control subscriber churn via continuous user satisfaction and feedback measurement and building product interventions around the same
Product Innovation :
- Identify, conceptualize and develop new product/s functionalities, and incorporate amendments/improvements to the existing product
- Engage with a large base of cross functional teams & partners across geographies to deliver path breaking features
- Ensure future readiness of product/s by researching global market trends
Product Development :
- Deliver timely UI / UX with features built-in basis consumer need identification to the end product
- Recommend the nature and scope of present and future product features by reviewing product specifications and requirements
- Analyse data science and market trends and identify solutions to support product development
- Develop POC (Proof of Concept) for product features with high consumer value
- Work closely with multiple teams and stakeholders to create extraordinary customer experience
- Team Management
- Review performance on regular basis
- Ensure optimum levels of engagement through appropriate recognition channels
- Provide inputs on hiring and succession planning
- Manage and mentor a lean team of product executives/managers
- Identify training needs by using TNA method
Education : MBA ideally
Years of experience : 10+ years
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