Vertical Marketing Role - Internet/Online/IT

Supports Global Business Head and Strategic Initiative Leader to build go-to-market plan for the vertical

- Increase awareness & amplify sales presence of the company in the vertical with current customers and prospects

- Increase stickiness and loyalty with current customers; enable the organization to be a Trusted Thinking Partner

- Drives and executes vertical marketing campaigns to increase brand visibility and create demand - industry tradeshows, digital campaigns, email campaigns, customer events, webinars

- Responsible for campaign planning, sponsorship and participation. Works closely with Global Business Head, Strategic Leaders, SMEs.

- Manages and maintains campaign calendar for the vertical

- Works with SIL, TSL, other SMEs to develop immersive collateral - videos, interactive brochures, ppts, demos, web content, case studies

- Supports SMEs for vertical thought leadership content (white papers, blogs, paper presentations, speaker presentations)

- Works with sales for customer testimonials, interviews, press releases to increase vertical brand visibility

- Integrates acquisitions capabilities into Companies messaging and collateral

- Tracks vertical and competition trends