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15/04 Swetha
Recruitment Consultant at Spot Your Leaders

Views:224 Applications:91 Rec. Actions:Recruiter Actions:19

Vertical Marketing Role - Internet/Online/IT (7-11 yrs)

Bangalore Job Code: 914639

Supports Global Business Head and Strategic Initiative Leader to build go-to-market plan for the vertical

- Increase awareness & amplify sales presence of the company in the vertical with current customers and prospects

- Increase stickiness and loyalty with current customers; enable the organization to be a Trusted Thinking Partner

- Drives and executes vertical marketing campaigns to increase brand visibility and create demand - industry tradeshows, digital campaigns, email campaigns, customer events, webinars

- Responsible for campaign planning, sponsorship and participation. Works closely with Global Business Head, Strategic Leaders, SMEs.

- Manages and maintains campaign calendar for the vertical

- Works with SIL, TSL, other SMEs to develop immersive collateral - videos, interactive brochures, ppts, demos, web content, case studies

- Supports SMEs for vertical thought leadership content (white papers, blogs, paper presentations, speaker presentations)

- Works with sales for customer testimonials, interviews, press releases to increase vertical brand visibility

- Integrates acquisitions capabilities into Companies messaging and collateral

- Tracks vertical and competition trends

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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