Vertical Head - B2C Sales - Inputs & Farmer Engagement

Vertical Head - Inputs & Farmer Engagement - B2C Sales

- Owns the overall Revenue, P&L and user/ farmer addition metrics for the vertical.

- Formulation and roll out of the sales strategy for the Inputs and Farmer Engagement Segment considering the overall market size, revenue and growth potential.

- Design and roll out sales initiatives that help team achieve the revenue, profitability and user numbers

- Creation of region-wise monthly and quarterly budgets and drive the sales team to achieve the numbers

- Creation of manpower plan and drive hiring of right resources in timely manner through team and HR.

- Educate the team to leverage on cross sell opportunities for the team in post-harvest solutions in 3PL, financing and Warehousing.

- Drive the farmer engagement through the advisory services, AE model and other modes of engagements

- Closely monitor and drive the AE channel to drive crop advisory, input and output sales and deepen the farmer network engagement

- Develop and maintain relationship with key personnel in Input producers of fertilizers, seeds and pesticides.

- Drive the usage of agribazaar platform/app by the farmer network

- Understand and forecast market size & segment growth in the state to develop effective strategies to achieve the desired sales, market share and profitability in each of the segment

- Give Strategic direction to the Sales team to optimize the overall productivity and performance, engraining the company values in the team and aiming at making it the best managed company in the state/Geography