Vedantu - Program Manager - Category Growth - IIT/NIT/BITS/IIM/FMS/MDI

Role Purpose:

Program Manager (Category) would drive growth & revenues for the category. He/She would use data and analysis to conceptualize growth projects and drive execution through collaboration with sales / marketing / academic / engineering teams. He/she would develop strategies to launch new or modify existing products that could improve their category's overall performance. This would also involve conducting primary & secondary research to benchmark the category against industry trends.

Roles & Responsibilities:

- Lead the category, analyze data & create a roadmap to achieve key category metrics

- Constantly explore ways to improve acquisition, engagement & retention metrics through improvement in product, pedagogy and content design

- Should be able to run experiments, reach out to consumers & dive deeper into the marketing & sales funnels and build actionable insights that help grow the category

- Conceptualize & drive projects across multiple stakeholders based on the above insights

- Maintain Monthly and Daily active users at target levels

Pre-Requisites:

- Minimum 2 years of experience working in high growth start-ups/consulting

- Experience in driving high impact, cross-functional projects at scale

- Excellent communication and strong program management skills

- High aptitude and hunger to work on the unknowns and solve problems

- Ability to analyze large data sets. Knowledge of SQL will be a plus

- B.Tech/MBA from top tier colleges