Roles and Responsibilities : - Build and design campaigns and lead-nurture programs in the Marketing Automation Platform - Collaborate with key stakeholders and define, review and collect campaign/program requirements - Manage and set up Integration with CRM and 3rd Party APIs - Manage day-to-day lead generation workflows and execution of project assets to meet launch dates and pipeline goals - Set up and execute tasks related to the contacts/prospects MAP, CRM database to manipulate and extract targeting data - Manage email and contact lists, data and uploads according to campaign requirements and perform QA on lists and workflows - Take charge of the database quality, segmentation and tagging efforts for program messages across different personas - Implement user profiling, lead scoring and analytics systems - Communicate cross-functionally with internal teams on a regular basis to plan activities and campaigns - Provide technical guidance, program support and troubleshooting where needed - Document regular marketing automation processes, programs and procedures - Measure, analyze marketing campaign performance and provide insights and recommendations Desired Candidate Profile : - 2-5 years of experience in marketing automation, CRM, Marketing Analytics - Minimum of a Bachelors or Masters degree in Technology, Marketing, Digital Marketing, Business Administration or a related field - Strong quantitative focus with extensive experience in and understanding of marketing metrics - Must be familiar with or be able to learn various business application systems quickly - Experience with data visualization or BI tools, such as Data Studio, Qlikview or Tableau is a plus - Excellent understanding of marketing channels like email, push notification, sms, in-app, etc. - Drive and ambition to stay abreast of CRM and marketing automation trends - Excellent communication skills - Strong attention to detail with the ability to multitask and work within a rapidly changing environment - Data stewardship skills - data managing in MS Excel (intermediate to advanced level) - Knowledge of HTML5/CSS3 a plus

Bangalore

Vedantu - Marketing Manager - CRM & Marketing Automation 

Vedantu - Marketing Manager - CRM & Marketing Automation  ,Job Description for Vedantu - Marketing Manager - CRM & Marketing Automation  in Vedantu in  Bangalore for (3-8) years of experience. Apply Now!

Job Description for Vedantu - Marketing Manager - CRM & Marketing Automation  in Vedantu in  Bangalore for (3-8) years of experience. Apply Now!