TA - Consultant at Vedantu
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Vedantu - Manager - CRM Automation (2-5 yrs)
Job Description :
- Build and design campaigns and lead-nurture programs in the Marketing Automation Platform
- Collaborate with key stakeholders and define, review and collect campaign/program requirements
- Manage and set up Integration with CRM and 3rd Party APIs
- Manage day-to-day lead generation workflows and execution of project assets to meet launch dates and pipeline goals
- Set up and execute tasks related to the contacts/prospects MAP, CRM database to manipulate and extract targeting data
- Manage email and contact lists, data and uploads according to campaign requirements and perform QA on lists and workflows
- Take charge of the database quality, segmentation and tagging efforts for program messages across different personas
- Implement user profiling, lead scoring and analytics systems
- Communicate cross-functionally with internal teams on a regular basis to plan activities and campaigns
- Provide technical guidance, program support and troubleshooting where needed
- Document regular marketing automation processes, programs and procedures
- Measure, analyze marketing campaign performance and provide insights and recommendations
Qualifications :
- 2-5 years of experience in marketing automation, CRM, Marketing Analytics
- Minimum of a Bachelors or Masters degree in Technology, Marketing, Digital Marketing, Business Administration or a related field
- Strong quantitative focus with extensive experience in and understanding of marketing metrics
- Must be familiar with or be able to learn various business application systems quickly
- Experience with data visualization or BI tools, such as Data Studio, Qlikview or Tableau is a plus
- Excellent understanding of marketing channels like email, push notification, sms, in-app, etc.
- Drive and ambition to stay abreast of CRM and marketing automation trends
- Excellent communication skills
- Strong attention to detail with the ability to multitask and work within a rapidly changing environment
- Data stewardship skills - data managing in MS Excel (intermediate to advanced level)
- Knowledge of HTML5/CSS3 a plus
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