Vedantu - Growth Marketing Manager

As a member of the marketing team, you would need to:

- Devise innovative growth strategies, by developing a deep understanding of our target consumers.

- Have a deep understanding of digital marketing channels and driving scale on customer acquisition and driving top of the funnel for the business.

- Identify new growth opportunities within your channels and outside (explore new avenues/ growth hacks) to acquire new and engaged users.

- Collaborate with channel-specific marketing teammates (content, creative etc.) to identify areas for growth.

- Drive continuous improvement and optimization through experiments, continuous A/B testing and generating hypotheses.

- Curate insights from FB and Google Ads Manager, Google Analytics, to map customer journeys and buyer segments.

- Create a performance metrics framework to set and evaluate goals for every campaign, look at the data daily to identify any problem areas and be proactive in problem solving.

- Understand and optimize on the CRM funnel to improve SMS, Email campaigns performance to improve overall conversion funnel.

Key Skills

- A combination of analytical and creative thinking, with excellent attention to detail and good business judgement.

- Can carry out market research/ customer calls to understand the user profiling and run targeted marketing campaigns.

- Wear a marketing hat and think creatively to come up with powerful communication to break the clutter and stand out amongst the ever-evolving set of competitors.

- Can envision and come up with longer-term marketing strategy as opposed to just limiting the thought process to campaign execution.

- Use a data-driven approach to manage campaigns and derive insights on strategy and performance.

- Passion & hustle to take on & solve problems individually and within cross-functional teams.

- Strong verbal and written communication skills and collaborative working style are a major plus.

Basic Qualifications

- Experience in running digital marketing campaigns for tech-first organizations

- Having exposure in both India and international markets is an added plus