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Vedantu - Growth Marketing Manager (3-6 yrs)
As a member of the marketing team, you would need to:
- Devise innovative growth strategies, by developing a deep understanding of our target consumers.
- Have a deep understanding of digital marketing channels and driving scale on customer acquisition and driving top of the funnel for the business.
- Identify new growth opportunities within your channels and outside (explore new avenues/ growth hacks) to acquire new and engaged users.
- Collaborate with channel-specific marketing teammates (content, creative etc.) to identify areas for growth.
- Drive continuous improvement and optimization through experiments, continuous A/B testing and generating hypotheses.
- Curate insights from FB and Google Ads Manager, Google Analytics, to map customer journeys and buyer segments.
- Create a performance metrics framework to set and evaluate goals for every campaign, look at the data daily to identify any problem areas and be proactive in problem solving.
- Understand and optimize on the CRM funnel to improve SMS, Email campaigns performance to improve overall conversion funnel.
Key Skills
- A combination of analytical and creative thinking, with excellent attention to detail and good business judgement.
- Can carry out market research/ customer calls to understand the user profiling and run targeted marketing campaigns.
- Wear a marketing hat and think creatively to come up with powerful communication to break the clutter and stand out amongst the ever-evolving set of competitors.
- Can envision and come up with longer-term marketing strategy as opposed to just limiting the thought process to campaign execution.
- Use a data-driven approach to manage campaigns and derive insights on strategy and performance.
- Passion & hustle to take on & solve problems individually and within cross-functional teams.
- Strong verbal and written communication skills and collaborative working style are a major plus.
Basic Qualifications
- Experience in running digital marketing campaigns for tech-first organizations
- Having exposure in both India and international markets is an added plus
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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