Vedantu - Copy Lead

Copy Lead

Responsibilities :

- Conceptualising, Writing, editing engaging posts for social media networks (e.g. Facebook, Instagram and Twitter etc)

- Optimizing social media content (language, message, tone) on the basis of the behavior of our target audience

- Selecting appealing graphics and videos for complementing text

- Responding to comments and questions on company's social media channels in a respectful and timely manner

- Networking with clients as well as industry professionals

- Tracking and reporting on social media insights (e.g. traffic, engagement, conversion rates, shares etc.)

- Applying advertising techniques for increasing brand awareness (e.g. promotions, competitions)

- Updating our social media with the latest company news

- Coordinating with internal teams for creating advertising posts (e.g. for product releases, events and open roles)

Desired Skillsets :

- At least a Bachelor's/PG degree in Marketing, Mass Communication, Journalism or a relevant field

- Prior experience as a Social Media Copywriter

- Experience of working with MS Office

- Experience with various social networks and platforms for advertisement purposes

- Sound knowledge of keyword research, SEO and analytics tools, especially Google Analytics

- Ability to create innovative web content, supported by relevant images and videos

- Familiarity with paid advertisement

- Proficiency in English and strong verbal as well as written communication skills

- Exceptional time-management and organizational skills

- A keen eye for details

- A creative mind with problem-solving attitude