Vedantu - Art Lead

Art Lead

Responsibilities :

- Ideate and design compelling creatives for all digital platform

- Produce fresh, innovative work that translates complex ideas into compelling social media designs relevant for different audiences and platforms and current social media trends.

- Create high frequency unique and engaging content

- Distill requirements and create storyboards for different internal stakeholders (marketing, growth, brand teams)

- Define and measure key performance indicators for effectiveness

- Stitch together a good story that consumers can easily understand, especially for LinkedIn and Twitter

- Own and Manage the creative process from concept to completion for all visual design requirements

- Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges across online and offline marketing campaigns

- Lead brainstorming/creative sessions to generate ideas

- Translate marketing objectives into clear creative strategies by researching and formulating visual storytelling techniques for each project

- Lead and direct the creative team in the production of all social media collateral

- Ensure visual communication objectives and brand standards are met

- Remain actively involved in hiring and training creative staff

- Interact with external creative and design agencies

Desired Skillsets :

- Graduation in Design, or Visual Communication mandatory

- Minimum 5 years of experience in the design and creative field

- Should have experience working in Social media or designing advertisement

- Minimum 3 years experience in heading a team of designers

- Effective communication and leadership skills

- Ability to think creatively and out of the box

- Expert in digital design.

- Extensive exposure in design for digital and social media.

- Efficient in managing projects and ensuring deliverables

- Knowledge of brand and design guidelines