Vedanta Wake up! - Manager - Brand Activation

Principal Duties and Responsibilities (Essential Functions ) :

- Lead Brand development and execution of annual marketing plans keeping in mind business objectives.

- Assist in developing the Marketing Calendar for the brand across all media channels.

- Explore and activate new sales channels by understanding the consumer

- Design promotional campaigns to be deployed across media to affect sales

- Recommend adjustments to the marketing initiatives so as to meet business objectives

- Will be required to liaise with creative agency/vendors to execute marketing calendar

- Ideate and execute co-branding initiatives to increase sales

- Manage budget and monitor spends against planned objectives.

Qualifications & Skills :

- A Bachelor degree is required. MBA is a bonus.

- Minimum 3 years experience in marketing either in advertising or on the marketing team of a brand in B2C.

- Category Experience in hospitality, service (any kind), F&B preferred.

- Sales experience a bonus.

- Creative bent of mind a bonus.

- Good communication skills and ability to work with teams

Company Overview :

Vedanta Wake up! is a unique established business model which has redefined and disrupted the Indian hospitality sector by creating a niche that marries affordabality with standardisation of product & service.

Vedanta Wake up! hostels were conceptualized in 2011 with the vision of creating a safe and unique environment for guests to meet each other, get to know about each other, share travel advice, discover friendships and most importantly to have an experience whereby they are able to better connect to the city they are visiting through the bonds they have developed with those who were once complete strangers.

Please get in touch with Ms. Reshmi Nair at +912223665801