Product-led growth (PLG) is an essential driver of our business, and we are hiring a leader who will blend curiosity, creativity, data and operational knowledge to develop Growth Marketing at VComply. As the senior person you will work closely with Marketing, Product, Engineering and Analytics leadership to optimize our product-led acquisition, on boarding, and retention. You will drive cross-functional alignment and planning framework development to facilitate experimentation and analysis to optimize experiences, increase conversion, and product engagement. Operating as a player-coach, you will drive our PLG strategy in marketing, building & leading a team to execute plans and experiments across email, web, and conversational marketing tactics to achieve our growth goals. In this role you will: - Be responsible for online conversion from acquisition to trial to paid customer. - Develop and maintain programs and messaging across platforms to optimize the conversion points throughout the acquisition experience. - Partner closely with Product and Operations on organization growth strategy, experimentation and testing, and aligned reporting. - Achieve online revenue target, trial, and online user KPIs while improving onboarding and lifecycle experience through experimentation. - Drive strategy for analysis and instrumentation across e-mail, chat, AppCues and other technology for programmatic personalization - Set up a cross-functional Growth Squad that spans marketing and product. - Work closely in setting up digital, demand, customer lifecycle, and product marketing. - Align growth strategy with our inbound and outbound marketing programs - focusing on decreasing customer acquisition costs and increasing acquisition, retention and expansion of our business. - Guide and grow the growth marketing team, establishing clear priorities and working closely with cross-functional leaders to maintain alignment and resourcing for the growth team. Your Profile: - 5+ years of performance or growth marketing experience for PLG or SaaS companies - experience with a high-growth online trial and purchasing motion is essential. - Proficient in product analytics, in-app messaging and conversational marketing tools (Heap, Intercom, Drift are all a plus) and strong ability to learn new tools and technology - Strong Sales and Marketing Automation experience (HubSpot is a plus) - Analytical acumen and experience using tools like Tableau or PowerBI to report on performance - Proven program and project management skills - Strong interpersonal, organizational, and collaboration skills - Excellent communication skills, including reading, writing, and speaking to a wide range of needs and audiences - Understanding of marketing functions in a B2B environment (i.e., field marketing, digital marketing, etc.) - Ability to work successfully with little guidance and comfort navigating ambiguity - When choosing between visual and text, you choose visual. - Expertise with Jira project management What We Offer: - Competitive salary and benefits - Flexible working hours - Ability to work remotely - Flexible time off - Professional development opportunities - Learning stipend About VComply VComply is an agile cloud (software as a service) GRC platform with capabilities to manage GRC in an easy-to-use and intuitive environment that delivers business value, brings a contextual understanding of GRC to enable an organization to reliably achieve objectives while addressing uncertainty and acting with integrity. VComply was founded in 2019 with a focus to deliver a SaaS Cloud GRC solution that is highly configurable and adaptable to a range of industries with a particular focus in the mid-market. VComply enables organizations with out-of-the-box GRC applications that can be configured to exact needs of an organization with zero coding and zero infrastructure. Our cloud platform for GRC enables organizations to strengthen risk and compliance management. Organizations across industry verticals benefit from VComply's simple and modular approach to GRC that transforms GRC management in an increasingly mobile, social, global, and virtual business environment. VComply is an innovative, intuitive platform that modernizes how people work and interact with GRC processes across the enterprise. It is used to collect, organize, link, report, and analyze GRC data with increased control, collaboration, transparency, and accountability. Company Highlights Well-funded: $8.5M raised through Series A from top-tier investors including Accel & CounterPart Ventures Team of 50+ and doubling in 2023 Headquartered in Palo Alto, with offices in San Jose, Bangalore, Hyderabad and Kolkata

Anywhere in India/Multiple Locations

Hyderabad

Kolkata

VComply - Senior Manager - Marketing 

VComply - Senior Manager - Marketing  ,Job Description for VComply - Senior Manager - Marketing  in VComply Technologies India Pvt. Ltd. in  Anywhere in India/Multiple Locations Hyderabad Kolkata for (5-13) years of experience. Apply Now!

Job Description for VComply - Senior Manager - Marketing  in VComply Technologies India Pvt. Ltd. in  Anywhere in India/Multiple Locations Hyderabad Kolkata for (5-13) years of experience. Apply Now!