Vastra Valley - Head - Strategic Marketing & Business Development - Agri-Inputs Division

Experience : 5-15 years

Location : Lagos, Nigeria

Education : MBA from a reputed Institute.

Here is the JD :

- Co-ordinate with sales team, finance, logistics & regulatory to drive the Budget and 3 Yr Strategy Plan for Agri Inputs Division

- Assist the Business Unit Head with required MIS and other inputs required to take business decisions

- Develop the presentation deck for the monthly Business Review Meetings

- Drive the sales performance module which includes tools like Flash reports, Rapid Recognition Awards and Annual Sales championship

- Establish checks and periodically monitor various metrics key to healthy functioning of the division

- Set up structure for monthly reports along with other relevant data

- Lead the business development front in pursuing profit making or cost avoiding areas

- Develop field marketing structure essential to execute the marketing plan

- Developing and aligning marketing plan for the focus products

- Design, procure and distribute promotional marketing material to support the sales team

- Organize field campaigns in coordination with Regional Managers on field to promote our focus products in the market

- Work closely with sales team on trade marketing to strengthen our customer base

- Develop strong vendor base to source marketing material at optimum cost

- Identify Zones in coordination with Regional Managers where product reach is low and market size is high; and establish Agri Centers [WAC] to cover the gaps

- Design and implement SOPs required for smooth operations of WAC