Varun Beverages Limited/RJ Corp - Area Sales Manager

Job Title / Designation : Area Sales manager

Department : Sales

Functional Reporting to : Sales Manager/Head of Sales

Administratively Reporting to : Head of Sales

Location : Multiple

Job Purpose

Drive Secondary value and revenue growth profitably by leveraging the growth opportunities, coaching the Frontline team and managing DBRs effectively

Primary Roles & Accountabilities

- Deliver Secondary Value target by developing market in the assigned territory

- Add new outlets which should contribute to achieving annual volume/value targets

- Drive Cooler / rack productivity by planning deployments/redeployments of resources based on Cooler/Rack governance protocols

- Increase the Unique SKU count in the outlet and ensure chilled Product range availability

- Achieve trade spends productivity targets

- Conduct periodic Distributor health check to identify and trouble shoot issues for effective Distributor Management

- Coach CEs through Work - with and One on One & Training

- Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings, using tools like Execution planner

Skill/Attributes/Work Experience:

- Strong Leadership skills, experience managing larger teams

- Towering strength in Sales Operation and a passion for Market Execution

- Strong Inter-personal skills to build strategic wiring with Distributors /Customers

- Customer Centric mentality and approach to conducting business

- Strong Commercial experience ( Sales, GTM, Marketing, Finance)

- Excellent collaboration skills to effectively represent the needs of the territory while partnering with region leaders

- Strong financial skills to drive / evaluate impact of various business levers

- Analytical skills - able to analyse events / data to optimize performance

- Natural inclination to build capability / Be the Head Coach for the unit team

- Well versed in Sales Force Automation