Salary Offered : 8-9 LPA Marketing Management : - Market and competitive research; drive competitive analysis across offerings and areas of&nbsp;work; Business intelligence - Understand Knowledgeworks- target audience and work towards segmentation&nbsp;identification; Building valid Data Bases to help execution of targeted marketing campaigns. - Build/ Improve Knowledgeworks- brand awareness, engagement and demand generation by&nbsp;leveraging marketing channels effectively - Implement activities for lead-generation, customer experience, advocacy and cross-sell&nbsp;across various customer segments - Co-ordinate with design and production team for the creation of market ready collateral,&nbsp;artifacts, sales enablers, etc. - Map key competitors in the space and support market and competitor intelligence team in&nbsp;publishing timely and regular market research initiatives in order to enable sales teams - Leads a cross-functional team to execute complex marketing campaigns using digital media,&nbsp;Including, design, content development, multimedia, web, social media, mobile and&nbsp;marketing analytics - Engages with sales team to identify their objectives, strategies, target audiences,&nbsp;differentiation and other aspects of a complete campaign brief - Manages the implementation, tracking and measurement of marketing campaigns globally. - Manage digital marketing for the company by planning and executing SEO/SEM, social media&nbsp;marketing, online reputation management &amp; web analytics. - Shapes the plan and drives implementation of marketing campaigns (includes digital and&nbsp;social media initiatives) - Measures campaigns and provides insights on market impact and evaluation of ROI - Ensures quality in delivery of services and materials by troubleshooting problems such as&nbsp;false client expectations; changing scope - Plays a leadership role in driving best practices in delivery of programs and flexible&nbsp;resourcing across Brand, Marketing and Communications team - Provides strategic marketing advice to the leadership team and to the relevant leaders - Inspires others, provides leadership, coaching and direction fostering a culture of high&nbsp;performance teaming - Communicates feedback to help team improve their skills and conduct need-based training - Pursues and share best practices within department - Be a fast learner who is willing to expand set of core skills - Lead a team of Inside Sales Representatives (ISR) and give strategic and tactical directions to&nbsp;increase lead generation. - Build effective lead nurturing process to increase closure rates. - Responsible for generating revenues through networking, events, etc. Skills : 1. 2+ years of core marketing experience in mid-size services company. 2. Exposure to international marketing 3. Marketing generalist with track record in content marketing, communications, digital&nbsp;campaigns, account-based marketing, lead generation and event management 4. Builds marketing plan and deliver from strategy to execution 5. Demonstrates excellent supervisory and teamwork skills 6. Has excellent writing skills with proven expertise of converting functional content to&nbsp;business ready information. 7. Good understanding of Brand development process: Knowledge of brand building, brand&nbsp;development and brand equity measurement principles, frameworks and practices to execute specific assignments and/or develop, 8. Measure and refine brand development / positioning strategies as per role expectations 9. Knowledge of channels : Knowledge of various marketing channels, channel management&nbsp;techniques and/or new technical channels to support or manage the channel life cycle,&nbsp;evaluate and improve channel effectiveness or create strategies for successful adaptation 10. Knowledge of market : Knowledge of culture, competitive and influence landscape and&nbsp;pricing strategies to measure performance, identify positioning/differentiation strategies&nbsp;and channel partners and engage with stakeholders to recommend appropriate&nbsp;communication strategies 11. Content asset development and management : Knowledge of messaging strategies, channel&nbsp;consumption patterns, practices, guidelines

Bangalore

 Valuepoint Knowledgeworks - Manager - Marketing  

 Valuepoint Knowledgeworks - Manager - Marketing   ,Job Description for  Valuepoint Knowledgeworks - Manager - Marketing   in Valuepoint Knowledgeworks in  Bangalore for (2-3) years of experience. Apply Now!

Job Description for  Valuepoint Knowledgeworks - Manager - Marketing   in Valuepoint Knowledgeworks in  Bangalore for (2-3) years of experience. Apply Now!