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HR at Value Research India Pvt. Ltd
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Value Research - Associate - Ad Monetisation (2-5 yrs)
Seniority Level : Associate
Industry: Financial Services Capital Markets Investment Management
Employment Type: Full-time
Job Functions: Digital Marketing Advertising
Key Skills :
- Ad Serving, Adsense, Ad Exchanges, Written Communication, Google Analytics, Web Analytics Digital Marketing, Ad Tech, Video Advertising, DoubleClick for Publishers (DFP)
Job Description: Programmatic Associate
Job Title: Programmatic Associate - Ad Monetisation
- Implementation of AdSense and AdX for the entire ecosystem of the Website.
- Responsible for the ad monetization strategy of our website and develop a deep understanding of our different customers and their needs; leverage this understanding to optimize our ad-revenue strategy through Ad sense.
- Oversee daily ad revenue through Adsense.
- Design, manage and analyze ad revenue experiments through Adsense.
- Manage and optimize digital campaigns executed in a programmatic ecosystem (supply and demand side).
- Take an active part in the: work closely with developers and coordinate with various departments to identify new opportunities for growth and revenue.
Required Skills
- The ideal Candidate should have preferably professional experience with a similar environment including display, native ads, and Video Ads
- Have at least 2 year to 5 year experience in major ad serving platforms (DFP, AdX)
- Have proven experience working with a variety of stakeholders in the ad tech space including ad exchanges, agencies, ad verification providers.
- Is familiar with performance optimization and digital marketing platforms
- Strong skills on Google Analytics
- Have strong planning, execution, and excellent verbal/written communication skills
Salary: As per experience and expertise.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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