vakilsearch.com - Marketing Generalist

Responsibilities :

- Build, scale and optimize offline marketing programs against strict CPA targets and ROI Goals

- Test and scale channels including TV, direct mail, radio, OOH, print and streaming

- Manage offline channel leads and agencies to maximize channel performance and ensure outstanding campaign execution.

- Coordinate measurement, forecasting and budget reconciliation of offline channels

- Effectively communicate marketing results and analysis to relevant internal and agency stakeholders

- Marketing operations management. Vendor management.

Requirements :

- Bachelor's Degree required with a focus on business or analytics preferred. MBA preferred.

- 02 - 05 years of experience managing, developing, and growing a team

- Minimum 03 years of direct response marketing experience, specifically working with offline channels

- Approaches projects through a data-driven and analytical lens.

- Proven track record of managing external partners, creative agency, media agency etc.

- Should have prior expertise of planning & executing on ground activations.