SEO Specialist | Backlink Management Expert | Technical SEO

- The key responsibilities would include developing relevant SEO strategies and guidelines to drive the most valuable traffic and maximum conversion of visitors, contribute to content optimization and content planning strategies and providing thought leadership to the SEO and Content teams for continual improvement.

Responsibilities and Accountabilities:

- Preparing detailed strategy reports

- Identifying powerful keywords to drive the most valuable traffic

- Working with the content team to come up with powerful CTAs to convert visitors

- Recommend strategic changes to website architecture, content, linking and other factors to improve SEO positions for target keywords/search entities

- Develop SEO strategies that are relevant to business vertical

- Work closely with content teams to support SEO strategies, and optimize existing content to reflect them

- Perform ongoing keyword research, track keyword trends, and contribute accordingly to content planning strategies

- Provide thought leadership to the SEO and Content teams to ensure continual improvement

- Keeping updated on both white hat strategies to comply and black hat SEO strategies to avoid to stay within search engine guidelines

- Compiling and presenting SEO guidelines

Experience :

- Length of Experience: Proven experience (minimum 3-5 years) in Technical SEO

- Nature of Experience: Prior experience in content marketing, content growth and SEO. Hands-on working knowledge of search engine optimization practices. Knowledge about Google page rank algorithms, key updates and Google Analytics. Experience with website optimization tools. Keen insight / research capability into competitive landscape. Ability to do SWOT analysis on domain/ keywords and take actions that can yield results in 3, 6, 9 months.

- Have strong knowledge to tie in traffic, site conversion, user-engagement into revenue and entire sales funnel. Ability to communicate to stakeholders with relevant data. Ability to work within a team and independently. Good knowledge about relevant tools.

Skill Set & Personality Traits required:

- Top-notch and consistent attention to detail

- Committed to following the latest trends in SEO and Search.

- Passionate towards analytics and statistics, and a mastery of industry-standard analytic tools (Google Analytics, Search Console, Raven, SEMRush, and Ahrefs, among others).

- Excellent written and verbal communication skills

- Proficiency in spreadsheet-based reporting

- Visible leadership skills - can motivate others to achieve

- Resourceful, solution orientated, and decisive by nature

- Strong professionally - credible with integrity

- Self-starter with high energy levels

Proficiency in the following tools would be preferred :

- Google Analytics

- SEMRush

- Ahrefs

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