Senior Manager Human Resources at Vahdam Teas
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Vahdam Teas - Senior Marketing Manager (7-13 yrs)
Key Responsibilities
Senior Marketing Manager
- Leading delivery for all creative requirements (Shoots, Ads, Videos, Packaging, Social Media, ATL, BTL, Influencer, Partnerships etc.) across geographies for all platforms (Online, Offline, Activations & Trade)
- Lead all ATL Media Planning & Buying for Brand Campaigns
- Influencer Marketing, Social Media, Partnerships etc.
- Custodian of the brand and championing adherence to guidelines across the organization
Stakeholder Management
- Managing internal stakeholder requirements (Regional teams, Sales teams, Performance/Revenue Teams etc.) and timely output
- Guiding and working with internal creative resources for timely deliveries
- Managing external agencies, freelancers and other partners for all creative & select media requirements Strategy
- Lead Brand Strategy across various categories & product portfolio
- Contribute to overall business and marketing strategy in order to help the company achieve its short/long term goals
Market Research
- Understanding consumers across the globe and championing consumer thinking in the company
- Identifying actionable cultural/ creative trends in various markets and execute strategic/tactical activities based on it
Budgeting & Finance
- Responsible for annual budgeting exercise for creative requirements of the company
- Payments to vendors/agencies/partners & liasoning with Finance & Commercial teams
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