Vahdam Teas - Retention Marketing Manager

Vahdam Teas is looking to hire a Retention Marketing Manager to join the team at our New Delhi office. The candidate will be taking ownership of all key retention metrics, handling the e-subscription product & loyalty programme of the brand.

KEY DUTIES: 

- Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer etc.

- Analyzing Regular Customer Cohort Performance, both on a product & company level.

- Developing the product subscription business on the website.

- Build retention marketing campaigns based on customer segmentation.

- Build the Customer Loyalty Programme for the brand.

- Creating Targetting Email & Marketing Strategy to increase repeat rate & overall basket size.

- Profiling Key Customer Groups Regularly

- Conducting Survey & Research to better understand Repeat Customer Behaviour & Habits

- Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required.

- REQUIREMENTS:

- Minimum 3 years retention/customer management (CRM).

- Strong knowledge of Digital Marketing tools.

- Experience in Membership/subscription Products

- Ability to work independently & solve problems.

About Vahdam Teas: 

Vahdam Teas is a digitally-native vertical premium brand, taking India's finest teas & superfoods to the world. With it's disruputive model, it is among the fastest growing consumers brands from India. It has raised over US$5 Million in Venture Funding by Fireside Ventures & some of India's most prominent angel investors. It was also a part of Oprah Winfrey's Favorite things.