Head of Digital Marketing About Vahak : Founded in 2019, Vahak is India's largest online transport marketplace with more than 10L+ transporters and lorry owners on its platform. It's a B2B marketplace for agents & brokers, transporters and individual lorry owners to carry out seamless load and lorry bookings. JD for Head of Digital Marketing : We're looking for someone who thrives in the very early stages of a company and is self motivated, multi-tasker, and a demonstrated team-player. Also, get the best learning experience working directly with the founding team. Candidates will be directly reporting to the Growth & Marketing Head. This is a leadership role and will require mentoring the team to consistently deliver breakthrough marketing ideas that in turn would drive substantial growth. Roles and Responsibilities : - Plan monthly/quarterly performance marketing strategies and roadmaps to drive growth. - Driving activations and repeat transactions from users. - Identifying, developing & optimizing growth/marketing channels specific to Vahak. - Using Engagement & Analytics platforms for journey building & segmentation of users for targeted campaigns. - Re-engaging with users to increase their time spent on the site or app. - Evaluate and optimize the end-to-end Sales Funnel. - Analyzing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies. - Proactively recommend creative ideas & drive the optimum strategy for new user acquisition. - Optimize allocation of budget & drive continuous improvements in key metrics. - Execute and manage all paid media campaigns directly and in alignment with internal and external stakeholders. - Regularly follow market trends & implement the latest marketing tools & strategies. - Capturing & reporting of key metrics through Google, Clevertap & branch analytics, high degree of familiarity with the tools. - Insights from the analytics to be implemented into successive performance campaigns & larger website/app strategy. - Reviews & reporting with other teams & internal stakeholders. Requirements : - 8+years of overall experience and 6+ years in Digital Marketing (Startup/Tech Logistics/Transport industry experience would be an added advantage.) - Strong understanding of the User Funnel for acquisition & retention. - Great communication skills (verbal and written), analytical skills, and presentation skills. - Prior experience using Engagement, MMP & Analytics tools is a must (such as Branch, Appsflyer, Mixpanel, Clevertap, Moengage, Netcore, Exotel, Webengage etc) - Strong understanding of Remarketing campaigns. - A strong grasp of web analytics, A/B testing, and metrics-driven marketing. - Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere. - Highly proficient in Excel, Database query.

Bangalore

Vahak - Head - Digital Marketing 

Vahak - Head - Digital Marketing  ,Job Description for Vahak - Head - Digital Marketing  in Vahak.in in  Bangalore for (8-15) years of experience. Apply Now!

Job Description for Vahak - Head - Digital Marketing  in Vahak.in in  Bangalore for (8-15) years of experience. Apply Now!