Who Are We? Vahak (https://www.vahak.in) is India's largest & most trusted online transport marketplace & directory for road transport businesses and individual commercial vehicle (Trucks, Trailers, Containers, Hyva, LCVs) owners for online truck and load booking, transport business branding and transport business network expansion. Lorry owners can find intercity and intracity loads from all over India and connect with other businesses to find trusted transporters and best deals in the Indian logistics services market. With the Vahak app, users can book loads and lorries from a live transport marketplace with over 5 Lakh + Transporters and Lorry owners in over 10,000+ locations for daily transport requirements. Vahak has raised a capital of $5 Million in a "Pre Series A" round from RTP Global along with participation from Luxor Capital and Leo Capital. The other marquee angel investors include Kunal Shah, Founder and CEO, CRED; Jitendra Gupta, Founder and CEO, Jupiter; Vidit Aatrey and Sanjeev Barnwal, Co-founders, Meesho; Mohd Farid, Co-founder, Sharechat; Amrish Rau, CEO, Pine Labs; Harsimarbir Singh, Co-founder, Pristyn Care; Rohit and Kunal Bahl, Co-founders, Snapdeal; and Ravish Naresh, Co-founder and CEO, Khatabook. Roles & Responsibilities: Making content marketing a scalable and effective acquisition channel for Vahak. Ensuring content becomes an effective means to acquire, engage and retain users, and generate significant word-of-mouth and shareability on social media a target-oriented approach is a must (user engagement, retention, organic growth). Strengthen the Vahak brand by creating category shaping content. Develop a differentiated content strategy with a strong emphasis on visual content. Continuous evolution of strategy based on user feedback and competitor's reactions is a must. Building a content strategy - across channels (blog, social media, website, PR, SERP) and formats (video, text, ebooks, memes and more). Defining strategic goals (Metrics, Targets, OKRs) and monthly/quarterly planning. Process excellence - Build, monitor and improve processes. Stakeholder Management / Consensus Building - direct marketing/ product/ HR efforts to achieve set goals. Owns the content calendar and ensures this is delivered through a combination of sources - in-house team, influencers, brands, and users, within agreed budgets. Strategize and create content for Social Media channels and work towards building an active transport community online. Create marketing content for Google/Facebook Ads, mailers, SMSs, newsletter etc. Develop and monitor analytics to track what content is working, analyze gaps, and incorporate learning into the content calendar. Develop and implement creative ideas for marketing/PR campaigns (requires close coordination with the marketing team). Conduct keyword research and use SEO best practices to increase organic reach. Seek out backlink and joint blogging and content opportunities with third-party platforms. Regularly update and own the company's website. Requirements : 8+years of overall experience of building content strategies (added advantage -Startup/Marketplace/Transport industry experience). Someone who has seen/ led the journey of building a content marketing powerhouse. Entrepreneurial mindset: Works proactively, takes calculated risks, independent thinking, and decision making. Excellent first principle problem-solving skills. Someone who can balance strategy with execution. Someone who has built and improved complicated processes to achieve common goals involving multiple stakeholders. Has led a team of at least 20 people. Hand- on experience with SEO and video content production will be a big plus. There will be minimal management and extreme autonomy. Should be Data oriented (highly proficient in Excel, Database query etc.)

Bangalore

Vahak -  Head - Contents 

Vahak -  Head - Contents  ,Job Description for Vahak -  Head - Contents  in Vahak.in in  Bangalore for (8-15) years of experience. Apply Now!

Job Description for Vahak -  Head - Contents  in Vahak.in in  Bangalore for (8-15) years of experience. Apply Now!