Head of Content About Vahak : Founded in 2019, Vahak is India's largest online transport marketplace with more than 10L+ transporters and lorry owners on its platform. It's a B2B marketplace for agents & brokers, transporters and individual lorry owners to carry out seamless load and lorry bookings. JD for Head of Content : We're looking for someone who thrives in the very early stages of a company and is self motivated, multi-tasker, and a demonstrated team-player. Also, get the best learning experience working directly with the founding team. Candidates will be directly reporting to the Growth & Marketing Head. She/he will ensure engaging content across all channels: be it online or offline, app, social media or website, ad copies or blog posts. This is a leadership role and will require mentoring the team to consistently deliver breakthrough content ideas that in turn would drive substantial engagement and user-generated content. Roles & Responsibilities : - Making content marketing a scalable and effective acquisition channel for Vahak. - Ensuring content becomes an effective means to acquire, engage and retain users, and generate significant word-of-mouth and shareability on social media a target-oriented approach is a must (user engagement, retention, organic growth). - Strengthen the Vahak brand by creating category shaping content. - Develop a differentiated content strategy with a strong emphasis on visual content. Continuous evolution of strategy based on user feedback and competitor's reactions is a must. - Building a content strategy - across channels (blog, social media, website, PR, SERP) and formats (video, text, ebooks, memes and more). - Defining strategic goals (Metrics, Targets, OKRs) and monthly/quarterly planning. - Process excellence - Build, monitor and improve processes. - Stakeholder Management / Consensus Building - direct marketing/ product/ HR efforts to achieve set goals. - Owns the content calendar and ensures this is delivered through a combination of sources - in-house team, influencers, brands, and users, within agreed budgets. - Strategize and create content for Social Media channels and work towards building an active transport community online. - Create marketing content for Google/Facebook Ads, mailers, SMSs, newsletter etc. - Develop and monitor analytics to track what content is working, analyze gaps, and incorporate learning into the content calendar. - Develop and implement creative ideas for marketing/PR campaigns (requires close coordination with the marketing team). - Conduct keyword research and use SEO best practices to increase organic reach. - Seek out backlink and joint blogging and content opportunities with third-party platforms. Regularly update and own the company's website. Requirements : - 8+years of overall experience of building content strategies (added advantage - Startup/Marketplace/Transport industry experience). - Someone who has seen/ led the journey of building a content marketing powerhouse. - Entrepreneurial mindset : Works proactively, takes calculated risks, independent thinking, and decision making. - Excellent first principle problem-solving skills. - Someone who can balance strategy with execution. - Someone who has built and improved complicated processes to achieve common goals involving multiple stakeholders. - Has led a team of at least 20 people. - Hand- on experience with SEO and video content production will be a big plus. - There will be minimal management and extreme autonomy. - Should be Data oriented (highly proficient in Excel, Database query etc.)

Bangalore

Vahak - Head - Content 

Vahak - Head - Content  ,Job Description for Vahak - Head - Content  in Vahak.in in  Bangalore for (10-16) years of experience. Apply Now!

Job Description for Vahak - Head - Content  in Vahak.in in  Bangalore for (10-16) years of experience. Apply Now!