Introduction: Vahak is India's largest &amp; most trusted online transport marketplace &amp; directory for road transport businesses and individual commercial vehicle (Trucks, Trailers, Containers, Hyva, LCVs) owners for online truck and load booking, transport business branding and transport business network expansion. Lorry owners can find intercity and intracity loads from all over India and connect with other businesses to find trusted transporters and best deals in the Indian Logistics services market. With the Vahak app, users can book loads and lorries from a live transport marketplace with over 3,00,000+. Transporters and Lorry owners in over 10,000+ locations for daily transport requirements. Vahak has raised capital in a seed funding round led by venture capital fund Leo Capital along with investment from renowned angel Investors &amp; Founders from leading tech start-ups like Kunal Shah (Cred), Kunal and Rohit (Snapdeal founders), Farid Ahsan (ShareChat), Amit Gupta (Yulu Bikes), Abhishek Goyal, (Tracxn) and Ramakant Sharma (LivSpace). JD for Content Lead: We're looking for an experienced content person who will ensure engaging content across all channels: be it online or offline, app, social media or website, ad copies or blog posts. This is a leadership role and will require mentoring the team to consistently deliver breakthrough content ideas that in turn would drive substantial engagement and user-generated content. Roles &amp; Responsibilities: - Ensuring content becomes an effective means to acquire, engage and retain users, and generate significant word-of-mouth and shareability on social media a target-oriented approach is a must (user engagement, retention, organic growth). - Develop a differentiated content strategy with a strong emphasis on visual content.Continuous evolution of strategy based on user feedback and competitor's reactions is a must. - Owns the content calendar and ensures this is delivered through a combination of sources - in-house team, influencers, brands, and users, within agreed budgets. - Strategize and create content for Social Media channels and work towards building an active transport community online. - Create marketing content for Google/Facebook Ads, mailers, SMSs, newsletter etc. - Build and manage a team of localized linguistic specialists, freelancers and interns. - Develop and monitor analytics to track what content is working, analyze gaps, and incorporate learning into the content calendar. - Develop relationships and collaborate with influencers, brands, and top users to create innovative content. - Develop and implement creative ideas for marketing/PR campaigns (requires close coordination with the marketing team). - Conduct keyword research and use SEO best practices to increase organic reach. - Proactively strategize with other departments to brainstorm new content opportunities. - Seek out backlink and joint blogging and content opportunities with third-party platforms. Regularly update and own the company's website. Requirements: - Prior work Experience: 4 - 8 years, preferably in online marketplace related tech startup, digital content publishing companies, eCommerce portals or leading ad agencies, PR companies. - Entrepreneurial mindset: Works proactively, takes calculated risks, independent thinking, and decision making - Team effectiveness: Working in and leading a team as required by the role to achieve common goals - Strong understanding of User funnel for acquisition &amp; retention - Should be highly proficient in Excel, Database query etc. Note: Candidates from communications, marketing, journalism, or related field will be given preference.

Bangalore

Vahak - Content Strategy Lead   

Vahak - Content Strategy Lead    ,Job Description for Vahak - Content Strategy Lead    in Vahak.in in  Bangalore for (4-12) years of experience. Apply Now!

Job Description for Vahak - Content Strategy Lead    in Vahak.in in  Bangalore for (4-12) years of experience. Apply Now!