V-Mart Retail - Senior Manager - Digital Marketing

- Responsible for managing, developing, driving and executing media plan and communications in order to generate maximum footfall and achieving functional goal of the department.

- Act as Brand custodian thereby ensuring timely updation of look & feel of website.

- Coordinate with creative & digital agencies for optimizing campaigns & build ROI.

- Create effective digital strategies to drive online traffic, brand awareness, engagement and interaction across different product.

- Ensure timely competitive benchmarking

- Examine consumer digital search data from agencies like google & gather insights to develop the content in accordance with customer requirement.

- Act as interface with various agencies for smooth execution of digital campaigns

- Digital brand management to ensure seamless communication across offline & online channels

- Devise Communication & content strategy across digital channels including App, website, social media

- On-board, evaluate and do end to end agency management for Social media