1. Develop and oversee the implementation of growth marketing campaigns, with a focus on content marketing, social media marketing, and paid advertising
2.Develop a unified approach to the company's overall marketing efforts in collaboration with with the social media, product, and design teams
3. Create brand marketing campaigns (in collaboration with relevant internal teams) that will be aimed at increasing brand awareness and engaging with existing audiences
4. Stay on top of the latest trends and emergent issues in our industry (business model changes, new tools, products, and features)
5. Leverage analytic tools (Google Analytics, Think with Google, and Google Trends) during market research to find ways to enhance the company's marketing efforts
Ensure the company blog, social media accounts, and website are continuously updated and optimized to provide a great user experience
6. Compile performance reports to brief executive leadership on marketing initiatives and product performance and provide recommendations on improvement strategies.
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